Rock the Wheel is a new startup that’s making custom-made clothing for wheel chair users, that’s both accessible and fashion-forward.
As approximately 50% of small businesses fail annually, great customer service for a diverse customer base can really give you a leg up. Catering to people with disabilities seems to be the new “green” and business owners are recognizing they are catering not only to this population, but to their friends and families as well.
I’ve witnessed some pretty interesting social blunders since my mom began using a wheelchair. I generally let them slide because most people really do mean well. They may feel uncomfortable and unsure of how to act.
Pity fosters negativity. The truth is, alot of us with a disability have great potential. Please try to focus on our strengths and gifts, not our limitations. Don’t exclude us because you are afraid we will not be able to keep up or participate in what you are doing.